Croma Design Studio – Clovis Romano
Bank Ora is a responsive neobank app that empowers users to efficiently manage their bank accounts and invest in ETFs and cryptocurrencies. This application provides a direct and user-friendly interface for users to easily access information about their available funds and assets.
With the advent of digital technology and banking applications, consulting your bank statements has become significantly easier. Additionally, it has become increasingly common to possess multiple accounts, spanning various banks. The accessibility of investing in ETF assets and even cryptocurrencies directly from our phones has also improved. The gamification of these digital products, coupled with user-friendly interfaces, has led to the democratization of financial services.
For instance, in France today, 35% of the population either invests or expresses a desire to invest in the stock market. Among individuals under 35 years old, this percentage rises to 49%, and among those under 25 years old, it climbs to 58%. This growing enthusiasm enables people to educate themselves and gain better control over their finances on a daily basis.
However, as the number of applications on our phones has multiplied, users often struggle to navigate between multiple interfaces to keep track of their investments and overall net worth. To address this challenge, the BankOra concept introduces a new neobank app. It enables users to manage their bank accounts seamlessly while also investing in selected cryptocurrencies and ETFs. This project, developed as part of my UI certification, aims to create a prototype for a banking app.
With just a few clicks on a unified interface, users will gain access to various assets and have complete control over their current and savings accounts.
Christine is a legal advisor for two financial firms in Paris. Christine has always been saving and looking after her money. Since she is 30 years old, she also uses her knowledge in the sector where she works to invest in different stocks every month. Married and mother of a little boy. She spends more time with her family and especially in her newly bought apartment (with a mortgage).
Jean is a junior data analyst for a startup in Berlin. As a technology enthusiast, he has always been interested in how to make money through the internet and also in crypto-currencies. Very quickly independent, he invested as soon as he could on different platforms and opened different accounts in different banks to better save and prepare his future projects: building is own e-commerce business.
Find and define through personas what are the key features to include to the Bank Ora product by developing key user strories. This tool also help to quicly test the product concept and have valuable feedbacks at the beginning of the project.
When I want to consult my different type of investments, I need to be able to switch easily between Cryptos and ETF for example
Feature: Add one page for investments and create disctinct buttons to switch between currency types
When I check my account balances, I need to have a quick and direct overview to know that I’m in the green
Feature: the opening screen of the app will be the list of the account with the currents first. To check more in depth all the transaction, just click on the accounts
When I need to send my account/bank detail fast, it would be nice to just have to click and share in a second
Feature: Create a button on documents to have directly details and be able to share by different canals in 2 clicks
When using the app, it would be great to have a calendar to edit and be able to see directly the next automatic expense/transactions
Feature: a calendar will be editable in the spending screen to keep user aware on their future and necessary expenses
How can I contact the bank faster through this app?
Feature: a Message screen will allow to directly contact banks through the app with different helps for your saving, projects and investments; the text can be edited and directly sent as an email.