Croma Design Studio – Clovis Romano
Fullstar Food Containers
Fullstar, a brand specialising in vegetable chopping products, now presents an exciting expansion of their range. Introducing the insulated food container and lunch box, ingeniously designed to facilitate the effortless transport of your freshly prepared meals.
Fullstar is a renowned brand specializing in the design, manufacture, and sale of high-quality kitchen accessories, with a particular focus on innovative vegetable choppers. With a strong reputation for producing durable and efficient products, Fullstar has become a trusted name in the culinary industry. As a designer, I was approached by Fullstar to create a new line of food containers and boxes to expand their offerings in the market. The aim is to provide customers with a comprehensive range of kitchen solutions that seamlessly integrate with their existing products. By combining functionality, practicality, and aesthetic appeal, the new food container and box collection will reflect Fullstar’s commitment to enhancing the cooking experience while maintaining their reputation for excellence.
INSULATED FOOD CONTAINER
IDEATION & CONCEPTS
For this concept, I decided first to focus on the shape first and try different patterns and textures that can be dirreclty apply to the moulding of the stainless steel and outstand the product from competitors
CONCEPT DEFINITION
Upon finalizing the pattern to adorn the main body of the container, I made the decision to introduce an innovative addition: a bottom container designed specifically for transporting snacks. This supplementary component not only enhances the product’s functionality but also sets it apart in the market. It can be utilized for carrying snacks or even serve as a secondary bowl, perfect for sharing a serving of soup, for instance.
Furthermore, the product will feature a lid equipped with a vacuum-sealed cap, ensuring a tight seal once the container is filled. Within the lid, a convenient folded spoon is thoughtfully included, making it your all-in-one food companion.
FINAL PRODUCT
Final Insulated Container with it's brand new lid developed with our supplier (Everich). Launched in it's first colour: Saphir Blue (Pantone 541U/540C) - Listing Pictures/Video by @BrandedCo
ADULT LUNCH BOX CONCEPT
COMPETITORS
Bento and Lunch Boxes have gained tremendous popularity as a fashionable sight on the streets before work. They come in various forms, ranging from bag-like designs to plastic containers with multiple compartments. The key challenge was to strike a perfect balance between capacity and portability while introducing a fresh and innovative design.
IDEATION
Sketch of different lunch box propositions. Concept 3 was chosen by a US panel as the more innovative concept by its all built in solution and the tumbler attached to the box by straps.
FINAL CONCEPT
Although the ultimate iteration of the Fullstar Lunch Box concept was not released on the market, its design remains ingenious. The outer box houses a sealed plate with three compartments, cleverly accessible by sliding and unclipping the corresponding parts. The top section serves as a container for cutlery, while the entire ensemble is securely held together. Moreover, the accompanying bottle seamlessly fits into the silicone loops on top. To top it off, the inclusion of vibrant coulors and a loop handle imparts a distinct style and identity to this Lunch Box.
