Fullstar Food Containers

Fullstar, a brand specialising in vegetable chopping products, now presents an exciting expansion of their range. Introducing the insulated food container and lunch box, ingeniously designed to facilitate the effortless transport of your freshly prepared meals.

Expanding Fullstar’s Kitchen Solutions with Food Containers

Fullstar, a trusted name in kitchen accessories, is known for designing durable and efficient products, particularly innovative vegetable choppers. To expand its market presence, the brand decided to develop a new range of food containers that complement its existing product lineup.

As a designer, I had the opportunity to contribute to this exciting project by creating containers that seamlessly integrate functionality, practicality, and aesthetic appeal. The goal was to provide customers with versatile storage solutions that enhance organization in the kitchen while maintaining Fullstar’s reputation for excellence.

This new collection prioritizes user-friendly designs, ensuring ease of use, durability, and compatibility with modern kitchen needs. Through careful material selection and attention to detail, these food containers offer a balance of style and efficiency, reinforcing Fullstar’s commitment to improving the cooking experience.

INSULATED FOOD CONTAINER

IDEATION & CONCEPTS

For this concept, I decided first to focus on the shape first and try different patterns and textures that can be dirreclty apply to the moulding of the stainless steel and outstand the product from competitors

CONCEPT DEFINITION

Upon finalizing the pattern to adorn the main body of the container, I made the decision to introduce an innovative addition: a bottom container designed specifically for transporting snacks. This supplementary component not only enhances the product’s functionality but also sets it apart in the market. It can be utilized for carrying snacks or even serve as a secondary bowl, perfect for sharing a serving of soup, for instance.

Furthermore, the product will feature a lid equipped with a vacuum-sealed cap, ensuring a tight seal once the container is filled. Within the lid, a convenient folded spoon is thoughtfully included, making it your all-in-one food companion.

FINAL PRODUCT

Final Insulated Container with it's brand new lid developed with our supplier (Everich). Launched in it's first colour: Saphir Blue (Pantone 541U/540C) - Listing Pictures/Video by @BrandedCo

LINK TO PURCHASE: FULLSTAR INSULATED FOOD CONTAINER

ADULT LUNCH BOX CONCEPT

COMPETITORS

Bento and Lunch Boxes have gained tremendous popularity as a fashionable sight on the streets before work. They come in various forms, ranging from bag-like designs to plastic containers with multiple compartments. The key challenge was to strike a perfect balance between capacity and portability while introducing a fresh and innovative design.

IDEATION

Sketch of different lunch box propositions. Concept 3 was chosen by a US panel as the more innovative concept by its all built in solution and the tumbler attached to the box by straps.

FINAL CONCEPT

Although the ultimate iteration of the Fullstar Lunch Box concept was not released on the market, its design remains ingenious. The outer box houses a sealed plate with three compartments, cleverly accessible by sliding and unclipping the corresponding parts. The top section serves as a container for cutlery, while the entire ensemble is securely held together. Moreover, the accompanying bottle seamlessly fits into the silicone loops on top. To top it off, the inclusion of vibrant coulors and a loop handle imparts a distinct style and identity to this Lunch Box.