Croma Design Studio – Clovis Romano

If your idea can change the world, you’ll need the right product design to make it happen – and that’s my specialty

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Home Hero Food Scale

The Home Hero Food Scale is a the ultimate tool for weighing recipe ingredient in you kitchen. This scale is measuring up to 15kg and has a wireless display.

Home Hero is a brand offering kitchen utensils online to the general public. Specialising in the sale of knife kits for several years, the brand has begun its expansion with new kitchen tools such as sharpeners, can openers, thermometers, cutting boards etc… To continue on this path, Home Hero (acquired by Branded) entrusted me with the project of creating a new digital kitchen scale to position itself in a new segment. The aim was to create a scale with the optimum properties of being able to weigh up to 15kg (instead of 10 or 5 for the best competitors), as well as thinking about a differentiation. This one will bring to the development of a removable display feature that avoids the shadowing of the large containers that you can weigh. Bringing novelty to well-known daily products is challenging and this project took a long development time that I led end to end. Multiple samples (7), problems faced and exchanges with suppliers were required to make this product accurate, well-programmed and user-friendly. This product is launched on Amazon in May 2023.

@Amazon.com , Screenshot of the top 12 best seller in the "Kitchen Scale" Category

IDEATION & VALIDATION

In the fast pace process of creating a product for e-commerce, I sketched propositions until finding the one with a key differentiation. Once stronger concepts were defined, I validated the best design with the tool "Pickfu" by exchanging with a US-based customer audience.

DEVELOPMENT AND FINAL PRODUCT

Following the in house validation of the concept, I worked with our suppliers based in China to quote the proposed concept and define the technology and the inner parts. The concept went through different versions and sampling stages to get the final product.

Developing the Food Scale for Home Hero was a long team effort with more than 7 versions, 4 sampling stages and 1 year to finish the product end to end and bring it to market. Including new features like a wireless display and a weighing capacity of 15kg was more challenging in coding, sensor positioning and also data transmissions.

HOW IT WORKS

The main and innovative feature of the Home Hero Food is its wireless and removable display. It allows the user to use the display independently from the scale body and avoids any shadowing on the screen when weighing in big containers.

Moreover, the display can be used as a timer to control all the steps of your recipes. By clicking on Time, the user can set a timer up to 1h40. The display is really easy to remove from the scale body and is fully tactile.

This removable display brings novelty to this market and is fully autonomous by using its batteries and receiving data from the scale body by frequencies (radio and Bluetooth)