Croma Design Studio – Clovis Romano
If your idea can change the world, you’ll need the right product design to make it happen – and that’s my specialty
La Bière Festive
La Bière Festive bottle is a limited beer bottle realization intended for special festive occasions. This project was presented to the Verallia challenge in 2019.
Celebrate Life’s Special Moments with « La Bière Festive »
Every moment shared with loved ones is a celebration, especially when marking significant milestones like a birthday, wedding, or graduation. These life stages, which stay etched in our memories, bring deeper meaning to our existence. After all, life is about sharing, affection, and conviviality.
A Toast to Special Moments
In these unique moments, we are often accompanied by our favorite drinks. What could be better than raising a glass of cold beer to celebrate the end of your studies and seal a lifelong friendship?
« La Bière Festive »: A Unique Experience
« La Bière Festive » is an amber beer full of character, boasting powerful fruity aromas. Its elegant packaging mirrors the complexity of its flavors, offering a taste that delights the palate. With its voluptuous, slender, and refined design, this 25cl bottle turns every sip into a visual and sensory experience.
Functionality Meets Style
Designed for practicality and ease of use, the bottle comfortably fits in the palm of your hand. Its arched curves add a touch of elegance while making it the perfect choice for any occasion. Moreover, the brown tint of the bottle ensures that your beer remains protected from blue light and ultraviolet rays — ideal for toasts under the summer sky!
Inspired by Italian-Style Celebrations
The design of this bottle draws inspiration from the timeless traditions of Italian-style celebrations, capturing the essence of graduation festivities. Several characteristics, deeply rooted in Italian culture, were carefully incorporated into its creation.
Symbols of Italian Graduation Traditions
The bottle design pays homage to the laurel wreath (or corona di laurea in Italian), symbolizing achievement and success, often associated with graduation ceremonies. The laurel wreath is intertwined with a cluster of leaves, reflecting the natural beauty and elegance of the occasion.
Additionally, the red ribbon and flowers within the crown represent the vibrant colors and energy of the celebration. Completing the festive look, peppers are delicately included, adding a unique and playful touch, while the explosion of confetti in the air captures the jubilant spirit of a graduation day.
LA BIERE FESTIVE
Bottle and Glass
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