Client
Fullstar
Services
Market Research, Industrial Design
Year
2023
The new product range designed for Fullstar, e-commerce kitchenware leader, offers customers innovative ways to prepare recipes and carry them in stylish containers whether for work or for exploring the world. This newly designed collection includes an onion chopper, a fruit slicer, a tofu press, and insulated food containers.
Revolutionizing Everyday Kitchen Solutions with Fullstar
At Fullstar, innovation drives every product designed. Building on their reputation for durable and efficient choppers, we worked with them to expand their lineup to include a multifunctional Fullstar chopper, a fruit slicer with an integrated container and unique circular design, and a versatile tofu press. Each tool combines functionality and style, making food preparation intuitive, efficient, and enjoyable. Complementing these kitchen essentials, their new range of insulated food containers offers practical, user-friendly storage solutions that optimize space and enhance organization. Together, this collection reflects Fullstar’s commitment to smarter, more enjoyable cooking experiences, blending practicality, durability, and aesthetic appeal for modern kitchens.
Enhancing the Fullstar Chopper & Slicer with User-Driven Innovation
BRAND NEW CLEANING MECHANISM DESIGN
Video by @Branded
LINK TO PURCHASE : FULLSTAR CHOPPER 1.5
TOFU PRESS
Fullstar’s Edge in the Tofu Press Market
With plant-based diets on the rise, demand for high-quality tofu presses is growing and competition is still limited. We seized this opportunity by designing innovative, functional tofu presses that stand out in the market. By combining sleek design, user-friendly features, cutting option and efficiency, Fullstar is positioned to lead this emerging category and set a new standard for modern kitchen tools.
INNOVATIVE PRODUCT DESIGN
Video by @Branded
LINK TO PURCHASE : FULLSTAR TOFU PRESS
FRUIT SLICER
Fullstar’s Innovative Approach to the Fruit Slicer Market
Fullstar has identified a strong opportunity in the apple and fruit slicer market, a category still lacking truly innovative products. Many existing slicers miss key features—like built-in containers—that enhance functionality. Leveraging their expertise in designing efficient, user-friendly kitchen tools, we designed for Fullstae a fruit slicer with an integrated container and a circular design, unprecedented on the market. This design mirrors the natural shape of fruits, allows for easy stacking and storage, and makes preparation intuitive. To add versatility, the slicer also includes a built-in squeezer for fresh juice, turning it into an all-in-one kitchen essential. By filling this gap with thoughtful, functional, and stylish innovation, Fullstar is set to redefine the fruit slicer category and meet the needs of modern kitchens.
INNOVATIVE DESIGN BUNDLE
COMPACT INSULATED CONTAINER
Fullstar’s Next Step: Innovative Insulated Containers
Building on their expertise in innovative kitchen tools, Fullstar expanded their range to include insulated food containers. Designed for both style and functionality, these containers keep meals fresh and at the perfect temperature, offering a practical, user-friendly solution for modern kitchens.ctionality. Leveraging their expertise in designing efficient, user-friendly kitchen tools, we designed for Fullstae a fruit slicer with an integrated container and a circular design, unprecedented on the market. This design mirrors the natural shape of fruits, allows for easy stacking and storage, and makes preparation intuitive. To add versatility, the slicer also includes a built-in squeezer for fresh juice, turning it into an all-in-one kitchen essential. By filling this gap with thoughtful, functional, and stylish innovation, Fullstar is set to redefine the fruit slicer category and meet the needs of modern kitchens.
NEW DOUBLE SNACK CONTAINER CONTAINER
BENTO BOX CONCEPT
Fullstar’s Innovative Bento Lunch Box
Concept combines style, functionality, and portability for the modern commuter. Featuring a sealed plate with three compartments, a top section for cutlery, and a bottle that fits neatly into silicone loops, the design maximizes organization while remaining compact. Vibrant colors, a loop handle, and thoughtful details give the lunch box a distinctive identity, making it both practical and visually appealing for everyday use.
DESIGN CONCEPT
