Croma Design Studio – Clovis Romano
If your idea can change the world, you’ll need the right product design to make it happen – and that’s my specialty
Fullstar Chopper & Slicer
The new Fullstar product range provides to customers new ways to cut food to prepare recipes. These new designed collection propose a new onion chopper, a fruit slicer and a tofu press
Revolutionizing Kitchen Tools with the Fullstar Chopper & Slicer
At Fullstar, we made a surprising discovery: most fruit slicers on the market lack built-in containers—a feature that greatly enhances functionality. Given our expertise in designing choppers with containers, we saw an opportunity to introduce a game-changing solution: a fruit slicer with an integrated container.
A First-of-Its-Kind Circular Design
To take innovation even further, we designed the slicer in a circular shape, an approach unprecedented in the market. This unique design:
✅ Mimics the natural shape of fruits, ensuring a seamless slicing experience
✅ Allows for easy stacking and storage, optimizing kitchen space
✅ Enhances usability, making fruit preparation more intuitive and efficient
More Than a Slicer – A Multifunctional Kitchen Essential
To maximize versatility, we added a built-in squeezer, allowing users to effortlessly create fresh juices using the same tool. With this all-in-one solution, Fullstar is redefining convenience and efficiency in fruit preparation, delivering a functional and enjoyable experience for every kitchen.
Enhancing the Fullstar Chopper & Slicer with User-Driven Innovation
After collaborating with the Fullstar team, we chose the third concept to improve the design of the Fullstar Chopper & Slicer. This design integrates:
✅ Top grips for better handling
✅ A bottom bumper for enhanced stability
✅ A built-in blade cleaning component for added convenience
This approach maintains the iconic look of the Fullstar Chopper & Slicer while introducing key functional upgrades. The product was also validated by a U.S. audience, who appreciated the enhanced grip features, further solidifying Fullstar’s commitment to user-driven innovation.
CLEANING MECHANISM
Proposed and Developed with the Fullstar enginering team. Help to remove the small vegetable pieces stuck between the press teeth and make the life easier for user to clean the part.
TOFU PRESS
Fullstar’s Opportunity in the Growing Tofu Press Market
Fullstar has identified a major opportunity to establish a strong presence in the tofu press market, a category with limited competition and significant growth potential.
The Growing Demand for Tofu
The increasing popularity of vegetarian and vegan diets is driving demand for tofu, a versatile protein source. As more people embrace plant-based lifestyles, the need for quality tofu presses will continue to rise. Fullstar can seize this opportunity to create products that meet these growing demands.
How Fullstar Can Lead the Market
By recognizing this trend, Fullstar is in an excellent position to leverage its expertise in kitchenware. With its focus on innovation and functionality, Fullstar can create tofu presses that cater to the needs of health-conscious consumers, establishing itself as a leader in this emerging market.
FINAL CONCEPT
Final product with adjusted parts, ready for tooling
FRUIT SLICER CONCEPT
Fullstar’s Opportunity to Lead the Apple & Fruit Slicer Market
Fullstar has identified a strong opportunity to make a mark in the apple and fruit slicer market, a category that lacks innovative products. Through extensive research, the brand has uncovered a significant gap in the market. This gap creates an opportunity that Fullstar is uniquely positioned to fill.
An Untapped Market
While the demand for high-quality fruit slicers continues to rise, there is a noticeable absence of cutting-edge designs. This gap allows Fullstar to leverage its expertise in designing efficient, user-friendly kitchen tools. With this knowledge, the company can introduce a new and unique line of fruit slicers.
Filling the Void with Innovation
By focusing on this underdeveloped market, Fullstar can pioneer new solutions for consumers who value convenience, precision, and innovation in their kitchen tools. With these new developments, Fullstar is set to redefine the apple and fruit slicer category and meet the needs of modern kitchens.
IDEATION
During the development of the fruit slicer concept, my primary focus was to ensure its alignment with the core values of Fullstar, emphasizing the brand's unwavering dedication to quality and functionality. Furthermore, I delved into integrating distinctive features into the Fullstar fruit slicer, differentiating it from competitors in the market and delivering enhanced convenience and innovative solutions to customers.
FINAL CONCEPT
Final product with adjusted parts, ready for tooling
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