NPS LAW

Client

NPS Law

Services

Market Research, Branding, Brand Guideline, Web Design

Year

2025

The studio collaborated with NPS Law, a UK solicitors’ firm, to achieve a complete rebrand. The outcome is a refined identity and a sleek, modern website for an improved digital presence. This new image highlights their professionalism and strengthens their reputation as trusted legal experts.

About NPS Solicitors in Solihull

NPS is a law practice based in Solihull, England, with expertise in residential conveyancing, commercial conveyancing, wills and probate, and employment law. After more than 20 years with the same visual identity, the firm was acquired and required a complete rebrand to align with its new direction and client-focused approach.

The Challenge

The existing identity of Nicola Phillips Solicitors no longer reflected the professionalism, trust, and modernity expected in today’s legal sector. With the firm moving forward under a new structure, the need was clear: a sophisticated, timeless, and approachable identity that would resonate with clients and position NPS as a trusted authority in the legal field.

Our Approach

Croma Design began by revamping the brand identity, creating a clean and modern visual language that removed outdated naming references. The new identity was designed to communicate the firm’s core values of validation, justice, and truth, ensuring consistency across all touchpoints.

Once the branding was defined, we moved on to redesigning the website, with a strong focus on clarity, accessibility, and user experience. The goal was to create a digital platform that made it easy for clients to explore legal services and feel confident engaging with the firm.